What major issue arose from Pokemon card resellers at McDonald’s Japan?

The major issue that arose from Pokémon card resellers at McDonald's Japan was massive food waste. This situation emerged when resellers bought up large quantities of Happy Meals, which came with collectible Pokémon cards. These resellers often discarded the food that came with the meals—specifically, the burgers and fries—just to acquire the cards, leading to a significant amount of waste. This hurried collection strategy not only demonstrated a lack of regard for the food but also highlighted ethical concerns regarding consumer behavior and the impact of commercialism on societal values. As a result, this event sparked discussions about sustainability, consumer responsibility, and the role of fast-food chains in encouraging such practices.